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Good Business Is the Foundation of Good SEO

Good Business Is the Foundation of Good SEO BY Manish Singh | 28 December, 2020 | Views (12)

First of all, you need to be clear about what you are trying to achieve on the business side - focus, focus!

Second, you must master your enthusiasm and prepare for a gruelling multi-month commitment that will require time, discipline, and money Be prepared to spend time in the trenches.

In the end, you have to decide which equipment and technology will give the best return on investment (ROI). If you distribute your resources too much, you will fail.

If you just want to get to the first page of Google search results, then this SEO guide is not for you. Do not believe those who claim they can get you to the front page morally overnight. Even if you manage to cheat the system for a short period of time, Google's outbreak will descend on you quickly and it will never go away. If you are serious about SEO, prepare for the long term and fix it; Your patience and hard work will result. There is nothing really complicated about SEO.

It is based on three principles:

1.Valuable, relevant, unique and timely content will rank well in search engines.

2.The material must be machine-readable to be found.

3.Results take time to make SEO work.

Let's start with valuable content. Before mentioning the word "SEO", ask yourself: what do I have to offer the world, why is it unique, and why would anyone want it? Do you have a digital strategy covering all your digital communication channels? Remember that you are competing with millions of other websites. Theoretically, you can spend a lot of time on SEO and visit that prestigious page only to find that customers do not find your content, products or services attractive. Conversely, do not leave early.

Many business owners who have great products and services never reach their audience because they do not care about SEO. The axiomatic "if you make it, they will come" is a lie on Google from eternity. It's up to you, and if you don't make Google a compelling case, it will ignore you, unless you offer only one super-hot product in the universe (you have a monopoly, for example). Therefore, produce material that stands out. Be sure to provide a value. Sometimes it is a sacrifice. You can choose to share valuable information that your competitors can use against you. You can choose to adopt unique approaches that can spark a debate or even generate criticism.

Be yourself, be unique, and be interesting: you need to give to achieve. Provide more than a sales pitch. Perform a cost-benefit analysis that includes the value of brand recognition. Remember that it takes time to see results, usually one to two months, sometimes longer. Your ultimate goal is to find your competitive niche and establish yourself as an authority in your area of ​​expertise so that you can influence the buying pattern. People will remember you and come to you when needed. Regarding the content, make sure that everything you write is well structured, clean and free of grammatical and factual errors.

Write using simple language. There are many resources on this. In general, it is recommended that website content be written at the sixth-grade reading level. Sometimes this may not be possible for all industries but do your best. Another useful metric is the flash-kinked readability index. It is recommended to keep it above 60 (you can use this free tool). Be Sociable, sociable and cheerful. Use humour, but be careful not to offend or cross boundaries. Always keep your audience in mind.

Make sure that the most important information is at the top of the page so that it is easily located. Web-users do not read They skim. Use titles and bulleted lists. Make the information digestible and, as far as possible, avoid jargon, clichés and colloquialisms. Make sure your navigation structure is work-oriented and easy to use. Your user experience should always lead people on a happy path.

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