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Do You Really Need SEO For Your Business' Website?

Do You Really Need SEO For Your Business' Website? BY Anil Singh | 13 February, 2024 | Views (44)

SEO is the process of optimizing a website which increases the overall ranking of your page with search engines like Google, Bing, Yahoo, MSN, etc. The goal is to increase quality traffic to the website based on keywords (search terms). Let's use a landscaping company as an example. We will call the company ABC Landscaping.

ABC Landscaping is located in Houston, TX. This is just an estimate, but I think there are thousands of landscaping services in Houston, TX. Google returned 390,000 results when I searched for "landscaping services in Houston TX".

In this case, the goal of SEO would be to improve ABC landscaping placement when a user searches for specific keywords like "Houston TX Landscaping". The correct situation would be that ABC Landscaping was the first result, or at least it was on the first page of the results. it's possible? well, it depends. Let's analyze SEO a bit more.

Now don't confuse SEO and SEM (Search Engine Marketing) with each other. SEO uses unpaid or organic practices. SEM uses paid practices such as Google AdWords. We will talk about SEM in another article, but let's go back to SEO for now.

I am sure you have emphasized the content with the SEO methods mentioned above. Content is the most important area for SEO. Search engines are looking for fresh and relevant content. Therefore, it is important to keep your website up to date with content that is relevant and very specific to the keywords that people can enter when searching for your services. Optimizing a website is great, but the content is king and there is not much a web developer can do. This is where I think there is a lot of confusion.

Do You Need SEO?

  • You should participate in SEO because there is no harm, only profit. The most important advice we can give you is that you should determine how much is too much. I mean here money. How much do you want to invest in SEO? Will it pay in the long run?
  • For example, if you are a company competing with Walmart, you have no chance of being on the first page. Let's call it what it is. It is extremely difficult to get big dogs out of your search engine nest.
  • It would take a lot of time and money to be on the same playground with these people. Do not take it too far. If you are in a competitive market, still use SEO. Not everyone is a fan of Walmart.
  • So why not try to put yourself in the position of being in the queue behind Walmart? If you are in a small market and are localized (ie ABC landscaping), jump on the SEO bandwagon as fast as you can. When done correctly, you can see remarkable results in no time.

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